Inspired by the scents and feelings of summer, our new collection pays homage to the season through our incorporation of floras, prints, Egyptian cotton and soft fabrics. The scent of cut grass and jasmine, the light summer breeze and warm sun guided our designs into capturing summer. Egyptian plants such as bougainvillea, palms and various faunas helped shape our color palette while we merged pharaonic elements into the Spring/Summer 2018 collection. Pomegranates and grapes, symbolize our heritage fruit when integrated with modern design to fit current fashion, while also recognizing our roots. This is a commemoration of past and present. Modeled by: Kareem Hosem and Ameena Waly. Photography and set by : Abdallah Shaarawi. Makeup by: Rama Abdelrahman.